The image comes from a 1997 episode of the Pokémon anime, but it didn't become a viral reaction image until 2018, according to Know Your Meme, when fans began pairing Pikachu’s blank, open-mouthed stare with captions describing obviously avoidable outcomes. It quickly became a universal punchline, transcending Pokémon entirely. Today, Surprised Pikachu isn't just a Pokémon meme. It's internet shorthand.
“A Gen Z employee asked if we could use our Gen Z ERG as a real sounding board,” Rascoff continued. “I now meet with that group monthly, and their unfiltered perspective has directly influenced how I think about our products, culture, and user experience.”
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